Eye Makeup Market is
projected to be valued at USD 19.6 Billion by 2025,
registering a CAGR of 6.6% from 2019 to 2025. Eye
makeup products are used to enhance the appearance of the eyes. The various
types of eye makeup products include eyeshadow, eyeliner, and eyebrow products.
The growth of the makeup market has significantly contributed to the growth of
the eye makeup market. High competition owing to the presence of several
players in the market is led manufacturers to focus on product innovation and
development. Manufacturers have introduced products with various labels such as
organic, natural, and cruelty-free to meet consumer demand.
Market USP
Increasing popularity of easy-to-use eye makeup products
Growth Opportunities in the Market
Increasing demand for long-wear eye makeup:
Smudge-proof eye makeup such as waterproof eye makeup products are increasingly
gaining popularity among sportswomen that participate in athletics, swimming,
and other humid outdoor activities. Moreover, there is an increasing demand for
such products among consumers living in hot or humid environments. The demand
for mineral eye makeup is also increasing as it is natural and contains organic
substances. With the increasing demand for natural mineral eye makeup products,
the overall eye makeup market is expected to witness high growth in the coming
years
Supermarkets and hypermarkets to remain a popular
sales channel: Supermarkets and hypermarkets are the preferred
choice for buying various types of eye makeup products as they provide
consumers the opportunity to test products before purchase. Consumers are
increasingly shopping at supermarkets and hypermarkets such as Walmart, Tesco,
and Target due to their widespread network and the availability of eye makeup
in a variety of types, colors, and brands.
Key Players
- L'Oréal
S.A. (France)
- The
Estée Lauder Companies Inc. (US)
- RMS
Beauty (US)
- Anastasia
Beverly Hills Inc. (US)
- Benefit
Cosmetics LLC (US)
- Morphe
Cosmetics Limited (US)
- Revolution
Beauty Ltd. (UK)
- Hindustan
Unilever Limited (India)
- Faces
Cosmetics Inc. (US)
- Christian
Dior SE (France)
- Make
Up For Ever LLC (US)
- Ilia
Beauty (US)
- Huda
Beauty FZ-LLC (UAE)
- Coty
Inc (US)
- Revlon
Consumer Products Corporation (US)
Complete Report Details @ https://www.marketresearchfuture.com/reports/eye-makeup-market-8478
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