The sale of flavored tea is growing exponentially as consumers
are opting for a healthy lifestyle. Flavored tea enriches the properties of
actual tea plant camellia sinensis. Tea infused with the flavors of fruits,
herbs, and spices have an added advantage of medicinal benefits, driving the
growth of the market. Moreover, flavored tea is gaining popularity across the
globe, as the demand for healthy food & beverages has been increasing in
recent years. These factors will support the flavored tea market and is
estimated to grow at the rate of about 4.2% from 2017 to 2023.
Market Forecast
The global flavored tea market is witnessing an impressive
growth over the last few years. This is attributed to the rising health
conscious people both in developed and developing economies. Also, increasing
disposable income of the consumers is anticipated to be the significant reason
for the growth of the flavored tea market during the forecast period. Growing
cases of obesity are projected to surge the demand for flavored tea further.
Downstream analysis
On the basis of the type, it is segmented into black tea,
green tea, white tea, and others. Among them, the black tea is dominating the
market. However, the green tea is anticipated to be the fastest growing segment
in the flavored tea over the forecast period.
On the basis of the flavor, it is segmented into fruits,
herbs, spices, and others. Among all, the herbs segment is anticipated to
dominate the market followed by the fruits segment. However, the spices segment
is projected to be the fastest growing segment during the estimated period.
On the basis of the distribution channel, it is segmented in
store-based, and non-store based. Among both, the store-based
distribution channel is dominating the market based on the one-stop shopping
experience.
Competitive analysis
The major players in flavored tea market
- Twining
and Company Limited. (U.K)
- Numi,
Inc. (U.S.)
- ITO
EN (North America) Inc. (U.S.)
- Tata
Global Beverages Ltd. (India)
- The
Unilever Group (U.K)
- Barry's
Tea Ltd. (Ireland)
- C.
Bigelow, Inc. (U.S.)
- Celestial
Seasonings, Inc. (U.S.)
- Harney
& Sons Tea Corp. (U.S.)
- Mighty
Leaf Tea Company (U.S.)
Regional Analysis
The global flavored tea market is segmented into North
America, Europe, Asia Pacific, and rest of the world (RoW). The Asia Pacific is
dominating the global flavored tea market followed by North America. Emerging
economies such as China, India, Japan, Australia, and the Latin American
countries, offers ample opportunities for expansion to major players.
The European flavored tea market is projected to grow at a
steady pace in the review period. The growing inclination towards functional
beverages in Europe is driving the growth of the flavored tea in this region.
Moreover, new innovative product launches are expected to contribute to the
growth of flavored tea in the rest of the world.
Complete Report Details @ https://www.marketresearchfuture.com/reports/flavored-tea-market-5603
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