Food colors are considered as food additives or ingredients
which are used commercially in food and drinks which makes make the product
more attractive, appetizing, appealing, and informative allowing consumers to
identify products on sight. The association of colors with different flavors
determines the consumer perception of flavor from colors will mark the growth
of this market. According to FDA, color additive is any dye, pigment or
substance which added or applied to a food, drug or cosmetic, or to the human
body, is capable (alone or through reactions with other substances) of
imparting color.
Owing to growing consumer awareness on food colors in the
recent years has surged the industrial demand of food colors. The growth has
been driven by the increased acceptance of natural food Colors amongst the
consumers. Market Research Future, a firm which specializes in market reports
related to the Foods, Beverages & Nutrition sector among others, recently
forecasted in its report “Global Food Colors Market Research Report- Forecast
to 2023” that the market will demonstrate an exceptional CAGR % while achieving
million-dollar growth readily in the forecast period.
The changing lifestyle and evolving dietary pattern is
anticipated to enforce the food manufacturers to use natural colors instead of
synthetic food colors soon. The key manufacturers look forward to getting the
new pigment solution to differentiate their products from their competitors.
The manufacturers are strategizing on penetrating the untapped pigments as a
raw material for the natural colors. Due to the government rules and
regulation, manufacturers are emphasizing to the natural pigments to develop
new natural color solution. Red cabbage and algae beta carotene are the recent
pigments in the food color market. Food Colors demand will grow at a
progressive rate in the developing nations as the emerging economies such as
India, China and Brazil have lot of room for growth. There has been less of
structural rigidities and high rates of economic and demographic growth which
has indirectly contributed to the growth of Food Colors market.
Clean Label and organic are the major trends in the industry
and industrial players are keen to leverage on these recent trends. Industrial
players seek to diversify their product portfolio and launch new products in
the natural colors segment and continue to strategize to keep the consumers
interested. However, adverse effect of artificial food colors, high cost of
natural food colors, and stringent government rules and regulation regarding
synthetic food color restricts the market growth.
Latest Industry Updates
May 2016, Archer Daniels Midland Company introduced
natural carmine alternatives for meat products, meat analogues and ready meals
application. The colorings are available in various shades to suit the specific
requirement of the customer
May- 2016, Sensient Technology Corporation launched some
innovative food color solutions for the bakery products. The name of the color
solution is red velvet.
January- 2016, Kalsec Inc. has made a collaboration with
the Shahmeer International to expand their business in the Middle East region.
Shahmeer International is working as a distributor of various products of
Kalsec Inc.
October-2015, Chr. Hansen A/S launched CapColors Orange
057 WSS colorant which offers an affordable and high performing encapsulated
betacarotene product for beverage manufacturers looking to overcome these
barriers
July- 2015, Archer Daniels Midland Company introduced Truedark
cocoa powder under the brand name of deZaan. The non-alkalized cocoa powder
enhances the color and flavor intensities of alkalized cocoa powders
Global Food Colors Market - Regional Analysis
The global Food Colors market is segmented into North America,
Europe, APAC, and Rest of the World (RoW). Global Food Colors market is highly
dominated by Europe followed by North America. North America is one of the
attractive region among the food color manufacturers over the past few years.
The consumption of food color is high in the US. US consumers are inclined to
adopt natural food color for its various properties. US is the major country in
North America for the massive consumption of food color. Asia Pacific will be
fastest growing market during the review period.
Complete Report Details @ https://www.marketresearchfuture.com/reports/food-color-market-2621
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