The emerging market opportunities for food fortification
appear to be conducive for the acceptance of convenience food in Europe and
North America region. Market Research Future, a firm which specializes in
market reports related to the Food, Beverages & Nutrition sector among
others, recently forecasted in its report on global food fortification Market
Research Report- Forecast to 2023 that the market will demonstrate an
exceptional CAGR % while achieving million dollar growth readily in the
forecast period.
Food
Fortification Market Trends
Fortified food offer extra micronutrients which includes
essential trace elements and different vitamins. Fortification of food involves
the process of adding micronutrients to juices which are generally consumed by
consumers of different age. Fortified food offers diverse range of products,
enriched with various nutrients. The global fortified energy bar market is
anticipated to be driven by the increasing awareness of nutrients such as
proteins, fat, carbohydrates and others. Also, sports nutrition industry is
expected to play a significant role in the growth of food fortification market
during the forecast period. Additionally, the advancement in product
development coupled with the technological advancements is considered to be one
of the significant reasons for the increasing growth of food fortification
market during the review period of 2017-2023. Due to busy lifestyles, consumers
are looking for convenient food products which fulfil the nutrient requirement
of the body. This will, in turn, escalate the sales of food fortification in
the upcoming decade
Latest Industry Updates
May 2017 Nestle India introduced “iron fortified” maggi
noodles
October 2017 Kellogg India launched Chocos Fills. The product
provides protein and fibre and is fortified with essential B vitamins.
September 2017 Nestlé USA is planning to acquire Sweet Earth
in order to increase the plant based fortified food
Global Food Fortification Market - Competitive
Analysis
Key manufacturers are concentrating to augment its brand name
by arranging several promotional activities. The company has participated in
various social media promotions, events and interaction with the consumers. The
manufacturers is demonstrating their new product offerings in order to attract
the new customers. By this strategy the product of the company will be popular
among the consumers which will aid to increase the overall profitability of the
company.
Moreover, the key players are emphasizing in the research
& development process in order to introduce new product also to extend the
product line. Key players are introducing new food fortification to surge the
volume sales and also to increase the overall revenue of the company.
Global Food Fortification Market - Regional
Analysis
The global food fortification market is segmented into North
America, Europe, Asia Pacific and Rest of the World. Among all the region,
North America is estimated to retain its dominance throughout the forecast
period of 2017-2023 followed by Europe. This is attributed to the increasing
awareness of the healthy food habits and increasing disposable income of
consumers. Also, new flavors and various innovative products are introduced by
key players in the North American region which is playing a major role to
upsurge the sales of fortified food in the recent time. Among the North
American countries, U.S. is accounting for more than 80% of the market
proportion in the North America region.
Complete Report Details @ https://www.marketresearchfuture.com/reports/food-fortification-market-2528
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