Fruit spreads are concentrated fruit juices that contain
nearly 30-60% water content. The major ingredients used for preparation of
fruit spreads are sugar and pectin. These spreads comes in different types such
as marmalades, jellies, jams, preserves, conserves, and butter. The final
product is differentiated on the basis of amount of water content present in
it. Fruit spreads are available in different flavors depending upon the type of
fruit selected.
Market Forecast
Fruit spreads are considered nutritive and healthy food owing
to high amount of vitamins, proteins, and fiber which is driving the global
fruit spreads market. Additionally, presence of preservatives in fruit spreads
makes it more stable and can be used for a longer time period; this attracts
the consumer towards fruit spreads. Furthermore, manufacturers are highly
focused on preparing fruit spreads for baked foods and savory snacks; this is
likely to uplift the global fruit spreads market over the review period.
Downstream analysis
Fruit spreads are segmented on the basis of product type,
which includes marmalades, jellies, jams, preserves, conserves, butter, and
others. In this segment, jams is dominating the market owing to high
consumption in breakfat meal.
On the basis of fruit, the fruit spreads market is segmented
in blackberry, red tart cherry, concord grape, citrus fruits, raspberry,
strawberry, gourmet pear, and others. Among all the fruits, the citrus fruits
are dominating the market followed by strawberry owing to longer shelf-life and
higher product stability.
On the basis of the distribution channel, the fruit spreads
are segmented into store-based and non-store based distribution channel.
However, store-based distribution channel is dominating the market based on
one-stop shopping experience.
Competitive analysis
The major players in the fruit spread market
- Polaner
Inc. (U.S.)
- Cascadian
Farm, Inc. (U.S.)
- The
J. M. Smucker Company (U.S.)
- Rigoni
di Asiago USA LLC (U.S.)
- Really
Good Stuff, Inc. (U.S.)
- Walden
Farms, Inc. (U.S.)
- Santa
Cruz Natural Incorporated (U.S.)
- Crofters
Food Ltd. (Canada)
- Clearspring
Ltd. (U.K)
- Small
Planet Foods, Inc. (U.S.)
Regional Analysis
The global fruit spreads market is segmented into North
America, Europe, Asia Pacific, and rest of the world (RoW). In the global fruit
spreads market, Europe is dominating among all the regions followed by North
America. Germany and France have been accounted for a higher consumption of
fruit spreads owing to increasing consumer awareness towards natural fruit
products. Furthermore, high demand for fruit spreads in breakfast meals and
bakery products is considered to be a key driving factor in this region.
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