In the global market there are numerous types of oat-based
cereals available for consumption. The demand for oat-based cereals rely on
factors such high nutrition and hunger satisfaction. Oats have high nutritive
value which is required for the metabolism of human body. It acts as a rich
source of dietary fiber, especially β-glucan, essential amino-acids,
unsaturated fatty acids, vitamins, minerals, and antioxidants. Oat bran is the
outer shell of the oat seeds and its demand is growing in particular since it
is a good source of B complex vitamins,
protein, fat, minerals and β-glucan.
Oat-based
Cereals Market Analysis
Based on type, the global oat-based cereals market has been
segmented into muesli/granola, flakes/bran, instant oats, and others. The
flakes/bran segment is expected to dominate the global oat-based cereals market
during the forecast period. Oat flakes are made by combining milled oats with
sugar. Milled oat products have gained popularity since it enables easier
utilization of vitamins and nutrients as compared to their non-milled
counterparts. Apart from a meal full of nutrients, oat flakes act as a rich source
of antioxidants and β-glucan. β-glucan helps in reducing total cholesterol
level, blood sugar and aids digestion. Oats flakes also promote weight loss
which is expected to further fuel the growth of oat-based cereals during the
forecast period. However, instant oats is expected to register the highest CAGR
due to increasing demand for convenient snacking and meal options. Launch of
several flavor variants and a blend of ingredients are further expected to make
the segment grow at the fastest rate during the forecast period. For instance,
in 2018, Nestlé Cereals launched a new range of Oat Cheerios for consumers
preferring the dietary benefits of oats, thereby avoiding the taste and texture
of porridge.
The global market for oat-based cereals has also been
classified, by distribution channel, into store-based and non-store based. The
store based segment has been further segregated into hypermarkets and
supermarkets, convenience stores, convenience stores, and others. The
store-based segment is expected to generate higher revenue, with the
hypermarkets and supermarkets sub-segment being the largest due to strong
vendor networks, high product appeal due to lucrative packaging and easy
availability. The non-store-based segment is expected to register the higher
CAGR during the assessment period owing to technological advancements in the
e-commerce industry and growing consumer preference for online purchase.
Regional Analysis
The global oat-based cereals market has been segmented by
North America, Europe, Asia-Pacific, and the rest of the world.
The oat-based cereals market in North America is expected to
dominate during the forecast period Large number of young and working
population of the region inclining towards convenience food for nutrition and
growing number health concerns due to unhealthy snacking have resulted in the
change of consumer preference towards healthy food. Moreover, preference for
tasty and flavored food is also expected to fuel the regional market growth
during the forecast period.
Asia-Pacific is expected to be the fastest growing region in
the oat-based cereals market during the forecast period. Change in breakfast
consumption patterns and increased consumer taste towards nutritional food are
few of the primary factors expected to influence the regional market growth
during the forecast period.
Key Players
Some of the key players in the global oat-based cereals market
are PepsiCo, Inc. (US), Post Consumer Brands, LLC (US), Kellogg Company (US),
Nestlé S.A. (Switzerland), General Mills, Inc. (US), Hodgson Mill, Inc. (US),
The Hain Celestial Group, Inc. (US), Back to Nature Foods Company, LLC (US),
Weetabix Ltd (UK), and Topco Associates LLC (US).
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