The shampoo market is growing worldwide due to growing
awareness of hair hygiene and increasing purchasing power. A variety of
shampoos have been introduced by manufacturers with different characteristics
and forms to cater to various hair-related concerns. This is expected to drive
the demand for shampoo across the world.
The global shampoo market has been segmented by type,
function, distribution channel, and region.
Based on type, the global shampoo market has been
segmented into dry shampoo, cosmetic shampoo, children’s shampoo, medicated
shampoo, and others. The cosmetic shampoo segment is projected to be the
largest during the forecast period. Cosmetic shampoos are easily and widely
available and are also less expensive than other types of shampoos. Cosmetics
shampoos are available in a variety of forms, colors, and fragrances. The
segment is also expected to register the highest growth rate during the review
period owing to the growth of the cosmetics industry worldwide.
The global shampoo market has been segregated, by function,
into anti-dandruff, volumizing, daily-use, dry and damaged hair, anti-hair
fall, and others. The anti-hair fall segment is projected to gain the largest
share, in terms of revenue, of the global shampoo market. Increasing pollution
and hectic lifestyles have led to the rising prevalence of hair fall, which is
boosting the demand for anti-hair fall products. However, the anti-dandruff
segment is expected to be fastest-growing during the forecast period as harsh
climatic conditions in most areas of the world and changing dietary habits of
consumers have led to an increase in dandruff-related concerns.
Regional Analysis
The global shampoo market has been segmented, on the
basis of region, into North America, Europe, Asia-Pacific, and the rest of the
world.
Asia-Pacific is expected to dominate the global shampoo market
as growing consumer awareness about personal care and hygiene is leading to
increased expenditure on personal care products.
The market in North America is expected to be the fastest-growing
due to the rising prevalence of hair-related concerns.
Key Players
Some of the key players in the global shampoo market are Unilever
PLC (UK), Henkel AG & Company, KGaA (Germany), The Procter & Gamble
Company (US), Church & Dwight Co., Inc. (US), Kimberly-Clark Corporation
(US), Kao Corporation (Japan), Beiersdorf AG (Germany), Shiseido Company,
Limited (Japan), L'Oréal S.A. (France), and Johnson & Johnson Services, Inc
(US)
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