Tonic water is a carbonated drink that includes quinine as a
major ingredient. Quinine has been used for its medicinal properties to treat
malaria and other diseases. Quinine in tonic water tastes bitter and was used
earlier as a palatable way to consume quinine medicine. Recently tonic water has
gained popularity as a drink mixer in gin and vodka-based alcoholic drinks.
Direct consumption of tonic for bitter flavor has also been a key driver
driving the growth of tonic water market.
Tonic water market has been segmented by type into flavored
and non-flavored. Flavored tonic water dominates the market owing to the
variety and palatable taste. Flavored tonic water contains added high fructose
corn syrup or sugar and artificial sweeteners, such as aspartame, to cut the
bitter taste of quinine making tonic water a direct consuming refreshing drink.
Flavored tonic water also imparts a distinct taste when used as a drink mixer
in cocktails and vodka-based alcohol drinks.
Regional Analysis
Europe is holding the maximum share of the tonic water market
due to high inclination towards consumption of both alcoholic and non-alcoholic
beverages. In Germany, the addition of quinine is regulated by the German
Flavorings Directive, while permitting a limit of quinine content in tonic
water as 85mg/l. The quinine content in tonic water makes it a favorable drink
mixer in this region, thereby, boosting the growth of the market.
Segmentation
The global tonic water market has been segmented into type,
packaging type, distribution channel, and region.
The market on the basis of type has been segmented into
flavored and non-flavored.
The market, by packaging type, has been segmented into bottles
and cans.
The market, by distribution channel, has been segmented into
store based and non-store based.
Key Players
Some of the key players in the global tonic water market are
Fever-Tree (UK), Dr Pepper Snapple Group (US), SodaStream International Ltd.
(Israel), A.S. Watson Group (China), Fentimans (UK), Seagram Company Ltd.
(Canada), White Rock Beverages (US), Hansen Beverage Company, Inc. (US),
Stirrings (US), and East Imperial (New Zealand).
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