Canned beverages or canned drinks are processed beverages
packed into airtight containers known as cans. Canned beverages are becoming
more accessible to the customers as more and more retailers are increasing the
product range placed on their shelves. Such beverages are witnessing a surging
demand among the millennials as cans are bold, offer vibrant 360 degree designs
that appeal millennials, and ensure product quality & taste. According to
The Aluminium Association, more than 500 craft beer brewers offer more than
1,700 different beers packed in aluminium cans. Moreover, after successful
launch of canned energy drink Red Bull in 1997, the global canned beverages
market has been witnessing the entry of several new players from energy drinks
market. Thus, the global canned beverages market is a flourishing market with
intense competition among the key players.
Healthy
Canned Beverages Market
Based on type, the global canned beverages market has been
segmented into alcoholic beverages, and non-alcoholic beverages. The
non-alcoholic beverages segment is further bifurcated into carbonated soft
drinks, fruit & vegetable juices, and others. The alcoholic segment is
anticipated to account for the highest revenue share in the global canned
beverages market due to the high global consumption of alcoholic drinks. Canned
wine is witnessing a rise in its consumption volume, especially in the Western
European countries, and is thus catalyzing the segment growth. However, the
non-alcoholic segment is projected to grow with the fastest growth rate due to
the surging preference of consumers towards non-alcoholic beverages such as
fruit juices, carbonated soft drinks, ready-to-drink tea, and others.
Regional Analysis
The global canned beverages market has been segmented by
region, into North America, Europe, Asia-Pacific, and Rest of the World.
North America is projected to gain dominance in the global
canned beverages market as it harbors several small-, medium-, and large-sized
market players. In addition, the rising environmental concerns in the region is
propelling consumers to opt for canned beverages as they are recyclable. Thus,
canned beverages are witnessing a promising growth in the regional market.
Asia-Pacific canned beverages market is projected to be the
grow with the fastest growth rate during the forecast period due to the
changing lifestyle of people, surging demand for ready-to-drink beverages, and
increasing focus of market players in Asia-Pacific.
Segmentation
The global canned beverages market has been segmented on the
basis of type, distribution channel, and region.
The global canned beverages market has been divided, by type,
into alcoholic beverages, and non-alcoholic beverages. The non-alcoholic
beverages segment is further bifurcated into carbonated soft drinks, fruit
& vegetable juices, and others.
By distribution channel, the global canned beverages market
has also been segregated into store based and non-store based. The store based
segment has further been segregated into hypermarkets & supermarkets,
convenience stores, and others.
Key Players
Some of the key players in the global canned beverages market
are PepsiCo (US), The Coca-Cola Company (US), Keurig Dr Pepper Inc. (US), RED
BULL (Austria), Del Monte Fresh (US), E. & J. Gallo Winery (US), The Boston
Beer Company (US), Left Hand Brewing Co. (US), Precept Wine (US), and The
Family Coppola (US).
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