Eye Makeup Market is projected to be valued at USD 19.6 Billion by 2025, registering a CAGR of 6.6% from 2019 to 2025. Eye makeup products are used to enhance the appearance of the eyes. The various types of eye makeup products include eyeshadow, eyeliner, and eyebrow products. The growth of the makeup market has significantly contributed to the growth of the eye makeup market. High competition owing to the presence of several players in the market is led manufacturers to focus on product innovation and development. Manufacturers have introduced products with various labels such as organic, natural, and cruelty-free to meet consumer demand.
Market USP
Increasing popularity of easy-to-use eye makeup products
Growth Opportunities in the Market
Increasing demand for long-wear eye makeup: Smudge-proof eye
makeup such as waterproof eye makeup products are increasingly gaining
popularity among sportswomen that participate in athletics, swimming, and other
humid outdoor activities. Moreover, there is an increasing demand for such
products among consumers living in hot or humid environments. The demand for
mineral eye makeup is also increasing as it is natural and contains organic
substances. With the increasing demand for natural mineral eye makeup products,
the overall eye makeup market is expected to witness high growth in the coming
years
Supermarkets and hypermarkets to remain a popular sales
channel: Supermarkets and hypermarkets are the preferred choice for buying
various types of eye makeup products as they provide consumers the opportunity
to test products before purchase. Consumers are increasingly shopping at
supermarkets and hypermarkets such as Walmart, Tesco, and Target due to their
widespread network and the availability of eye makeup in a variety of types,
colors, and brands.
Key Players
L'Oréal S.A. (France)
The Estée Lauder Companies Inc. (US)
RMS Beauty (US)
Anastasia Beverly Hills Inc. (US)
Benefit Cosmetics LLC (US)
Morphe Cosmetics Limited (US)
Revolution Beauty Ltd. (UK)
Hindustan Unilever Limited (India)
Faces Cosmetics Inc. (US)
Christian Dior SE (France)
Make Up For Ever LLC (US)
Ilia Beauty (US)
Huda Beauty FZ-LLC (UAE)
Coty Inc (US)
Revlon Consumer Products Corporation (US)
Complete Report Details @ https://www.marketresearchfuture.com/reports/eye-makeup-market-8478
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