RTD tea is packaged tea in its prepared beverage form and
ready for consumption. The global RTD tea market accounted for approximately
USD 21.30 billion in 2018 and is expected to register a CAGR of 5.7% during the
forecast period. The RTD tea has gained popularity among the health-conscious
population. Owing to the increasing per capita disposable incomes, busy
lifestyles, and growing demand for on-the-go beverages, the global RTD tea
market size is projected to grow significantly in the coming years. Moreover,
availability of RTD tea in a variety of flavors is an added advantage for the
market growth. Growth of the organized retail sector and the increasing
presence of RTD tea in supermarkets and hypermarkets are projected to further
boost the growth of the global RTD tea market.
The global RTD tea market has been segmented based on type,
category, packaging, distribution channel, and region.
Based on type, the global RTD tea market has been segmented
into black tea, green tea, white tea, and others. The black tea segment
accounted for the largest global RTD tea market share in 2018. Its popularity
as a traditional tea across the globe has resulted in the dominance of the
segment over the past years. However, the green tea segment is projected to
register the highest CAGR during the forecast period. Green tea is unoxidized
and contains less caffeine than other types of tea. Moreover, it helps to
regulate the metabolic rate and assists in weight loss which is driving its
demand as a functional drink.
Based on distribution channel, the global RTD tea market has
been categorized into store-based and non-store-based. The store-based segment
has been further classified as supermarkets and hypermarkets, convenience
stores, and others. In 2018, the store-based segment accounted for the larger
share of the market. However, the non-store-based segment is projected to
register the higher CAGR during the forecast period. Inclination of the key
players toward e-commerce platforms for the distribution of their products and
an increase in their reach is mainly driving the growth of the non-store-based
segment.
Market Highlights
RTD tea is packaged tea in its prepared beverage form and
ready for consumption. The global RTD tea market accounted for approximately
USD 21.30 billion in 2018 and is expected to register a CAGR of 5.7% during the
forecast period. The RTD tea has gained popularity among the health-conscious
population. Owing to the increasing per capita disposable incomes, busy
lifestyles, and growing demand for on-the-go beverages, the global RTD tea
market size is projected to grow significantly in the coming years. Moreover,
availability of RTD tea in a variety of flavors is an added advantage for the
market growth. Growth of the organized retail sector and the increasing
presence of RTD tea in supermarkets and hypermarkets are projected to further
boost the growth of the global RTD tea market.
The global RTD tea market has been segmented based on type,
category, packaging, distribution channel, and region.
Based on type, the global RTD tea market has been segmented
into black tea, green tea, white tea, and others. The black tea segment
accounted for the largest global RTD tea market share in 2018. Its popularity
as a traditional tea across the globe has resulted in the dominance of the
segment over the past years. However, the green tea segment is projected to
register the highest CAGR during the forecast period. Green tea is unoxidized
and contains less caffeine than other types of tea. Moreover, it helps to
regulate the metabolic rate and assists in weight loss which is driving its
demand as a functional drink.
Key Players
Some of the key players in the global RTD tea market are
Nestle S.A. (Switzerland), ITO EN LTD. (Japan), PepsiCo, Inc. (US), Hain
Celestial Group (US), The Republic of Tea (US), Tata Global Beverages (India),
Bearfield (Netherlands), Unilever (UK), Starbucks Corporation (US), Dilmah (Sri
Lanka), Snapple Beverage Corp. (US), Coca-Cola Company (US), Harney & Sons
Fine Teas (US), Inko's Tea (US), and Blu-Dot Beverage Company (Canada).
Some of the strategies followed by the players operating in
the market were product launches, acquisitions, mergers, and expansions.
Regional Analysis
On the basis of region, the global RTD tea market has been
segmented into North America, Europe, Asia-Pacific, and the rest of the world.
The market in North America is expected to dominate the global
RTD tea market owing to increasing consumption of healthy beverages in the
region. In North America, the US is projected to hold the majority market
share.
Growing demand for functional beverages in European countries
is primarily contributing to the growth of RTD tea market in Europe. However,
the market in Asia-Pacific is projected to register the highest CAGR during the
forecast period. Growing focus on health and wellness among the consumers and
increasing spending on healthy food and beverages is mainly driving the growth
of the RTD tea market in this region.
Complete Report Details @ https://www.marketresearchfuture.com/reports/rtd-tea-market-7930
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