The increasing sale of whey is driven by the increase in
demand for high protein containing products. The sale of whey protein as
functional beverage is high amongst the athletes. Whey is popular due to its
application in infant food formula as it provides necessary protein needed by
the infant’s body. Rise in health concerns is one of the major factors
contributing to growth of the product. High demands of grab-and-go drinks are
supporting the sale of whey protein beverages. In addition, the sale of
powdered whey is anticipated to grow at a higher rate based on the higher
shelf-life of the product.
Market Forecast
Globally the whey market share in food and beverage industry
is escalating by rising demand of dairy products in the developed countries.
The consumption of whey is high based on the high protein content and
nutritional value of the product. Whey is found to have multi-purpose
application in various other industries, amongst which the application in the sports
nutrition food and beverages is increasing at a higher rate.
Downstream analysis-
Whey is used as a protein supplement due to the high protein
content which is about 50-80%. The usage of whey is increasing as it is rich in
lactose, vitamins minerals and has high nutritional value. It is now being used
unconventionally for the preparation of pizza dough, as a milk substitute and
in preparation of rice to raise the portion of protein in these food products.
Whey is extensively used in the production of functional beverages which is the
most preferred option amongst the athletes. They higher demand of whey is
based on its wide application as a core ingredient and as a nutrient enhancer.
Competitive analysis-
The major key players in whey market are
- Arla
Foods (Denmark)
- Agropur
MSI, LLC (U.S.)
- American
Dairy Products Institute (U.S.)
- Westland
Co-operative Dairy Company (New Zealand)
- Glanbia,
Plc (Ireland)
- DMK
Group (Germany)
- Davisco
Foods Internation, Inc (U.S.)
- Milk
Specialties Global (U.S.)
Key players in Whey market are mainly located in North America
and Europe. Key Players from Belgium, U.S. and U.K. are following strategies of
merger and acquisition with small players to expand their business in other
regions due to increasing demand of whey as a dietary supplement. They are
mainly focused on increasing their supply to established industries that have
high demand of high protein containing food supplements.
Regional Analysis
The Global Whey Market is segmented into North America, Europe,
Asia Pacific, and rest of the world (ROW). Among these North America region has
the major market share followed by Europe. U.S. is amongst the major producers
of whey. Increasing demands of healthy bakery products is supporting the growth
of the market in developed countries of North America and Europe region.
Canada, Germany, China, U.S. and U.K. are the major importers of whey.
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