The increasing consumption of tea and coffee leads to
increased demand for dairy whiteners. Dairy whiteners are quicker, easier, and
more convenient to use in tea and coffee compared to milk. Dairy whiteners are
widely used as a substitute for fresh milk in several hot & cold beverages.
Introduction of new products in the market with convenient and innovative
packaging have contributed significantly to the growth of the global dairy
whiteners market.
Dairy
Whiteners Market Analysis
The global dairy whiteners market has been segregated, by
form, into powder and liquid. The powder segment is projected to garner a major
share, of the global dairy whiteners market. The segment’s dominance can be
attributed to longer shelf-life, ease of transport, and packaging. However, the
liquid segment is expected to register a higher CAGR during the upcoming years.
Based on packaging type, the global dairy whiteners market has
been segmented into cartons, jars, pouches & sachets, and others. The
pouches & sachets segment is anticipated to gain the highest revenue share
in the global dairy whiteners market and is expected to maintain its dominance
during the forecast period. Several market players provide dairy whiteners in different
sizes of pouches & sachets as it offers ease to consumers while consuming
it and is a convenient form of packaging.
Regional Analysis
The global dairy whiteners market has been segmented by
region, into North America, Europe, Asia-Pacific, and Rest of the World.
North America is anticipated to dominate the global dairy
whiteners market due to the presence of several market players in the region.
Growing demand for ready-to-drink hot and cold beverage products prepared by
milk is also fueling the region’s growth in the global dairy whiteners market.
Segmentation
The global dairy whiteners market has been segmented on the
basis of form, packaging type, distribution channel, and region.
Based on form, the global dairy whiteners market has been
segregated into powder, and liquid.
Based on packaging type, the global dairy whiteners market has
been classified as cartons, jars, pouches & sachets, and others.
Key Players
Some of the key players in the global dairy whiteners market
are Fonterra Co-operative Group Limited (New Zealand), Nestle SA (Switzerland),
FrieslandCampina NV (Netherlands), Danone SA (France), Morinaga & Company,
Ltd. (Japan), Premier Foods plc (UK), Dean Foods (US), Anand Milk Union Limited
(India), Saputo Inc. (Canada), and Lactalis (France).
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