Implementation of effective sports marketing helps in achieving financial success of sports clubs and organizations. Major market players are focusing on analyzing the purchasing behavior of the sports fans across the globe and strategizing product launches accordingly.. Events such as FIFA World Cup and National Football League (NFL) are expected to create an attraction among sports lovers which in turn will boost the inclination towards purchasing licensed sports merchandise during the forecast period.
global
licensed sports merchandise market
Based on product type, the global licensed sports merchandise
market has been segmented into sports apparel, sports footwear, sports
accessories & toys, videogames, and others. The sports footwear segment is
expected to dominate the global licensed sports merchandise market during the
forecast period. Rising number of population inclining towards fitness and
routine workout has increased the demand for sports footwear as their basic
requirement, which is primarily driving the growth of footwear segment.
Merchandise footwear sold being licensed by famous celebrities such as Michael
Jordan and LeBron James have gained reasonable popularity among urban consumers
across the globe. Other sports include baseball including shoes by Derek Jeter
and Hockey including National Hockey League (NHL) logo. However, the
sports accessories & toys segment is expected to gain the fastest growth in
the global licensed sports merchandise market. The technological advancements such
as 3D printing in wide variety of sports accessories have enhanced the product
appearance leading to an increased demand for 3D printedlicensed sports
keychain, ball, celebrity figures, team flags and many more.
The global market for licensed sports merchandise has also
been classified, by distribution channel, into store-based and non-store based.
The store based segment has been further segregated into hypermarkets and
supermarkets, convenience stores, specialty stores, and others. The store-based
segment is expected to generate higher revenue, with the hypermarkets and
supermarkets sub-segment being the largest due to strong vendor networks, high
product appeal due to lucrative packaging and feel of the product. The
non-store-based segment is expected to register the higher CAGR during the
assessment period owing to technological advancements in the e-commerce industry
and growing consumer preference for online purchase.
Regional Analysis
The
global licensed sports merchandise market has been segmented by North America,
Europe, Asia-Pacific, and the rest of the world.
The licensed sports merchandise market in North America is
expected to dominate during the forecast period due to high participation of
American population in popular sports such as baseball and soccer. Growing fan
following of popular teams such a Dallas Cowboys and Chicago Bulls are expected
to boost the demand for licensed sports merchandise market in North America
during the forecast period.
Asia-Pacific is expected to be the fastest growing region in
the licensed sports merchandise market during the forecast period. Rising
popularity of various international sports among the teenagers owing to
increasing adoption of cross-cultural fashion trends are expected to fuel the
licensed sports merchandise market in the region during the forecast period.
Segmentation
The
global licensed sports merchandise market has been segmented based on product
type, price range, distribution channel, and region.
By product type, the global licensed sports merchandise market
has been segregated into sports apparel, sports footwear, sports accessories
& toys, videogames, and others.
The global licensed sports merchandise market has been
classified as price range into premium and economic.
On the basis of distribution channel, the global licensed
sports merchandise market has been divided into store based and non-store
based. The store-based segment has been further segregated into hypermarkets
and supermarkets, specialty stores, and others.
Key Player
Some
of the key players in the global licensed sports merchandise market are Nike,
Inc. (US), Adidas AG (Germany), Puma SE (Germany), Sports Direct
International plc (UK), Fanatics, Inc. (US), Ralph Lauren Corporation
(US), Quiksilver, Inc. (US), G-III Apparel Group (US), Li Ning
(China) (and Knights Apparel, Inc. (US).
Complete Report Details @ https://www.marketresearchfuture.com/reports/licensed-sports-merchandise-market-7068
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