RTD tea is packaged tea in its prepared beverage form and
ready for consumption. The global RTD tea market accounted for approximately
USD 21.30 billion in 2018 and is expected to register a CAGR of 5.7% during the
forecast period. The RTD tea has gained popularity among the health-conscious
population. Owing to the increasing per capita disposable incomes, busy
lifestyles, and growing demand for on-the-go beverages, the global RTD tea
market size is projected to grow significantly in the coming years. Moreover,
availability of RTD tea in a variety of flavors is an added advantage for the
market growth. Growth of the organized retail sector and the increasing
presence of RTD tea in supermarkets and hypermarkets are projected to further
boost the growth of the global RTD tea market.
The global RTD tea market has been segmented based on type,
category, packaging, distribution channel, and region.
Based on type, the global RTD tea market has been segmented
into black tea, green tea, white tea, and others. The black tea segment
accounted for the largest global RTD tea market share in 2018. Its popularity
as a traditional tea across the globe has resulted in the dominance of the
segment over the past years. However, the green tea segment is projected to
register the highest CAGR during the forecast period. Green tea is unoxidized
and contains less caffeine than other types of tea. Moreover, it helps to
regulate the metabolic rate and assists in weight loss which is driving its
demand as a functional drink.
The global RTD tea market has been segregated, by packaging
type, into bottles, cans, and cartons. The bottles segment is estimated to
dominate the market in 2019 owing to the ease of consumption and storage of the
products. Moreover, innovative packaging of bottles and their availability in
different sizes are driving the growth of this segment. Thus, the bottles
segment is projected to record the highest CAGR during the forecast period.
Key Players
Some of the key players in the global RTD tea market are
Nestle S.A. (Switzerland), ITO EN LTD. (Japan), PepsiCo, Inc. (US), Hain
Celestial Group (US), The Republic of Tea (US), Tata Global Beverages (India),
Bearfield (Netherlands), Unilever (UK), Starbucks Corporation (US), Dilmah (Sri
Lanka), Snapple Beverage Corp. (US), Coca-Cola Company (US), Harney & Sons
Fine Teas (US), Inko's Tea (US), and Blu-Dot Beverage Company (Canada).
Some of the strategies followed by the players operating in
the market were product launches, acquisitions, mergers, and expansions.
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