Wheatgrass products are derived from the freshly sprouted leaves of the common wheat plant, Triticum aestivum. It has antioxidant, antibacterial, and anti-inflammatory properties. It assists in lowering cholesterol levels which lessens the risk of developing heart diseases. Moreover, the nutrients in the wheatgrass aid in removing impurities and stored toxins from the body. These health promoting attributes of the wheatgrass products is driving the growth of the market.
Wheatgrass
Products Market Revenue
Based on product type, the global wheatgrass products market
has been segmented into wheatgrass juice, wheatgrass powder, and others. The
wheatgrass juice segment accounted for the maximum market share in 2017 due to
increased demand for functional beverages among the health-conscious
population. Growing fitness trend and gym-going population is supporting the
growth of wheatgrass juice market. However, wheatgrass powder is expected to
attain the highest CAGR during the forecast period. The longer shelf life of
the wheatgrass powder is estimated to be the primary driving factor for the
growth of this segment.
The global wheatgrass products market has been segregated, by
category, into organic and conventional. The conventional segment is expected
to dominate the global wheatgrass products market during the assessment period.
However, the organic segment is expected to grow at a higher CAGR during the
forecast period owing to the rising preference of consumers for organic
products. The awareness of the benefits of organic products is increasing,
which is expected to drive the growth of the segment.
Regional Analysis:
On
the basis of region, the global wheatgrass products market has been segmented
by North America, Europe, Asia-Pacific, and RoW. North America is expected to
dominate the global wheatgrass products market owing to increased health
conscious population. Moreover, the growing demand for organic products,
especially in the US is expected to drive the organic wheatgrass products
market. Europe is also estimated to hold a prominent share in the global
wheatgrass products market with growing demand for functional food and
beverages among the consumers in this region.
Key Players:
Some
of the key players in the global wheatgrass products market are Navitas Organics
(US), Naturya (England), Bondi Wheatgrass Juice Company (Australia), Pines
International (US), Lifestream International Ltd (New Zealand), Synergy Natural
(Australia), Amazing Grass (US), Antler Farms (New Zealand), Organic India
(India), and Kapiva (India)
Complete Report Details @ https://www.marketresearchfuture.com/reports/wheatgrass-products-market-7117
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