Craft sodas are specialty drinks which are manufactured in small batches. They contain all-natural ingredients with variation in natural flavors such as root beer, ginger ale, and crème soda; fruit varieties like orange and cherry; and include natural sweeteners such as pure cane sugar, honey, and stevia, among others. They are mainly available in bottles and cans across the globe.
The global craft soda market has been segregated, by category,
into conventional and organic. The conventional segment is expected to dominate
the global craft soda market during the assessment period. However, the organic
segment is expected to grow at a higher CAGR during the forecast period owing
to the rising preference of consumers for organic products. The awareness
towards the benefits of organic products is expected to drive the growth of the
segment.
The global market for craft soda has also been classified, by
distribution channel, as store-based and non-store based; with store-based
segment being sub divided to supermarkets & hypermarkets, convenience
stores, and others. The store-based segment is expected to dominate the market
wherein supermarkets & hypermarkets are expected to hold a prominent share.
However, the convenience store segment is expected to register the highest CAGR
during the forecast period. The convenience stores are expanding their range of
beverages in the shelves which is expected to boost the growth of this segment.
Regional Analysis
On the basis of region, the global craft soda market has been
segmented by North America, Europe, Asia-Pacific, and RoW. North America is
expected to dominate the global craft soda market. Also, the growing demand for
organic craft soda in the US is projected to further assist the growth of the
market in this region. Europe is also estimated to hold a prominent share in
the global craft soda market with growing demand for craft beverages.
The craft soda market in Asia-Pacific is expected to grow
rapidly with growing preference for flavored carbonated drinks among the
consumers. Emerging markets such as China, India, and Australia are projected
to majorly contribute to the growth of the craft soda market in this region.
Manufacturers have a high growth potential in these regions to penetrate their
products in the untapped markets.
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