Honey is a prominent staple in various diets and cuisines around the world. It is also recognized globally as one of the most important sources of nutrition. The key components of honey comprise of water, carbohydrates, nitrogenous substances, and minerals. The multitude of benefits offered by honey have enabled its rapid penetration into different other sectors and applications easily. Also, honey is gaining popularity among the growing health conscious consumer base as it is a natural source of many nutrients. Furthermore, it is also being extensively used in the cosmetic industry for its skin enhancement properties. With Egypt being one of the first countries in beekeeping field, the market for honey is very well established in the country.
The role of innovative packaging in the upliftment of the
revenue generation capacity of the market is significantly noticeable. Immense
growth opportunities for honey have been noticed in the pharmaceuticals sector
and personal care products sector, which is increasing the consumption of honey
in this region. The escalating trend for health conciousness has effectively
swayed consumers to substitute artificial sweeteners with natural sweeteners
such as honey. Thus, the escalating demand for natural sweeteners from various
manufacturing plants is creating a favourable market scenario for the honey
market in Egypt.
One of the important areas contributing to the expansion of
the market is the use of convenient and flexible packaging by manufacturers to
draw consumers towards their diverse product offerings. Flexible packaging
designs that comprise of pouring spouts, tubes, and microwavable pouches create
ease in consuming and disposing of the products with better convenience and
portability. Furthermore, improving cost effectiveness of the honey products in
Egypt will spur growth of the market considerably in the duration of the
forecast period.
Competitive Analysis
The well-known companies are following certain strategies to
sustain their consumer base and contend with the new players entering in the
honey market. The major players in the honey market in Egypt are concentrating
on new product launches and on introducing their products in convenient
packages to capture a large consumer base. Additionally, they are making
efforts to bring in cost-effective products to market. Elnada Bee, Mudga
Agriculture & Food Products suppliers, Ahla Honey, Dabur Egypt Ltd.,
Imtenan, Mahmoud Gomaa Abd El Galil Co, Honey World, and EL Rashidi EL Mizan
Confectionery, among others are a few of the noteworthy competitors profiled in
the Egypt honey market.
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