In the global market there are numerous types of oat-based cereals available for consumption. The demand for oat-based cereals rely on factors such high nutrition and hunger satisfaction. Oats have high nutritive value which is required for the metabolism of human body. It acts as a rich source of dietary fiber, especially β-glucan, essential amino-acids, unsaturated fatty acids, vitamins, minerals, and antioxidants. Oat bran is the outer shell of the oat seeds and its demand is growing in particular since it is a good source of B complex vitamins, protein, fat, minerals and β-glucan.
Based on type, the global oat-based cereals market has been
segmented into muesli/granola, flakes/bran, instant oats, and others. The
flakes/bran segment is expected to dominate the global oat-based cereals market
during the forecast period. Oat flakes are made by combining milled oats with
sugar. Milled oat products have gained popularity since it enables easier
utilization of vitamins and nutrients as compared to their non-milled
counterparts. Apart from a meal full of nutrients, oat flakes act as a rich
source of antioxidants and β-glucan. β-glucan helps in reducing total
cholesterol level, blood sugar and aids digestion. Oats flakes also promote
weight loss which is expected to further fuel the growth of oat-based cereals
during the forecast period. However, instant oats is expected to register the
highest CAGR due to increasing demand for convenient snacking and meal options.
Launch of several flavor variants and a blend of ingredients are further
expected to make the segment grow at the fastest rate during the forecast
period. For instance, in 2018, Nestlé Cereals launched a new range of Oat
Cheerios for consumers preferring the dietary benefits of oats, thereby
avoiding the taste and texture of porridge.
The packaging type segment in the global oat-based cereals
market is further divided into cartons, pouches, and others. The cartons
segment is expected to dominate the global market during the assessment period
since cartons offer easy transportation and storage. Moreover, oat-based
cereals are highly fragile and brittle due to which cartons help in maintaining
its product form. However, the pouches segment is expected to grow at the
fastest pace during the forecast period. Pouches protect the cereals from
moisture, thereby offering long shelf life as well as zip locks and caps offer
easy storage after use.
The global market for oat-based cereals has also been
classified, by distribution channel, into store-based and non-store based. The
store based segment has been further segregated into hypermarkets and
supermarkets, convenience stores, convenience stores, and others. The
store-based segment is expected to generate higher revenue, with the
hypermarkets and supermarkets sub-segment being the largest due to strong
vendor networks, high product appeal due to lucrative packaging and easy
availability. The non-store-based segment is expected to register the higher
CAGR during the assessment period owing to technological advancements in the
e-commerce industry and growing consumer preference for online purchase
Regional Analysis
The global oat-based cereals market has been segmented by
North America, Europe, Asia-Pacific, and the rest of the world.
The oat-based cereals market in North America is expected to
dominate during the forecast period Large number of young and working
population of the region inclining towards convenience food for nutrition and
growing number health concerns due to unhealthy snacking have resulted in the
change of consumer preference towards healthy food. Moreover, preference for
tasty and flavored food is also expected to fuel the regional market growth
during the forecast period.
Key Players
Some of the key players in the global oat-based cereals market
are PepsiCo, Inc. (US), Post Consumer Brands, LLC (US), Kellogg Company (US),
Nestlé S.A. (Switzerland), General Mills, Inc. (US), Hodgson Mill, Inc. (US),
The Hain Celestial Group, Inc. (US), Back to Nature Foods Company, LLC (US),
Weetabix Ltd (UK), and Topco Associates LLC (US).
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