Quinoa belong to Chenopodium (Goosefoot) family, it is cultivated in alkaline soil, in colder climates, and in less quantity of water. Increasing awareness about benefits of using quinoa flour in diets help in improving metabolism, enhances digestive health, alleviating blood pressure, and reducing fat accumulation in the human body. Gluten-free property of quinoa flour has resulted to strong demand in the market, which in turn has encouraged food & beverage manufacturers to switch to quinoa from other crops. Moreover, due to high vitamin B12 (Cobalamin) content in quinoa, which helps in formation of red blood cells and helps preventing anemia. The vitamin B3 (niacinamide) in quinoa, aids in regulating digestion and prevents risk of heart diseases. Thus, these factors are expected to boost the growth of quinoa flour in the market. Thus, considering these factors, quinoa flour market is expected witness high growth in forecast period.
The global quinoa flour market has been segregated, by
category, into organic and conventional. The conventional segment is expected
to garner major share in the global quinoa flour market owing to the huge
availability and low prices of conventional quinoa flour. However, the organic
segment is anticipated to project a higher CAGR during the forecast period due
to the rising inclination of consumers towards organic products.
The global quinoa flour market has been segregated, by
distribution channel, into store-based and non-store based. The store-based
segment has been further segregated into supermarkets and hypermarkets,
convenience store, and others. The store-based segment is expected to generate
higher revenue, with the supermarkets and hypermarkets sub-segment being the
largest due to the strong and widespread network of stores. The non-store-based
segment is expected to register the higher CAGR during the assessment period
owing to technological advancements in the e-commerce industry and growing
consumer preference for online retailing.
Regional Analysis
The global quinoa flour market has been segmented on the basis
of region, into North America, Europe, Asia-Pacific, Rest of the World.
North America is expected to dominate the global quinoa flour
market owing to the large production of quinoa flour in the region. Countries
such as the US and Canada are major of quinoa flour products, as this flour is
gluten free and has low glycemic index. Thus, quinoa is used as substitute of
wheat flour or rice in various food items. Also, to the increasing prevalence
of gluten intolerance and celiac disease, especially in the US.
Asia-Pacific & ROW quinoa flour market is expected to grow
at a rapid pace due to the surging production and consumption of quinoa flour
in the regions. Moreover, Europe is also expected to project a significant
market share owing to the increasing awareness regarding the health benefits of
quinoa flour and due to the increasing adoption of healthy, gluten-free diets
by the rising health-conscious population.
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