Rice syrup is widely processed with the help of enzymes. For instance, brown rice syrup is made by heating brown rice. During this process, enzymes are added to the resultant to break down the starch into the maltose, maltotriose and a small amount of glucose. The solution is then strained, thereby leaving behind the syrup for consumption. Brown rice syrup is about half as sweet as white sugar. Brown rice syrup offers a mild, butterscotch flavor and is widely used in the manufacturing of cookies, muffins and puddings. Industrially, rice syrup is also used in making pancakes, waffles and as a sweetener for iced tea and rice milk. Such factors and wide range of applications are directly influencing the growth of rice syrup market globally. Additionally, rice syrup is gluten-free and benefits such as cholesterol control, improved digestive health, and good source of energy are expected to directly boost the growth of rice syrup market during the forecast period.
Based on rice type, the global rice syrup market has been
segmented into brown rice and white rice. The brown rice segment is expected to
dominate the global rice syrup market during the forecast period. The fiber
content in brown rice syrup offers several health benefits to the consumers
such as to help controlling cholesterol, quick digestion, and promotes
fullness. Syrup made from brown rice is widely considered as a low glycemic
index (GI) food due to which the segment is growing among the health conscious
consumers. Glycemic index can be explained as to how quickly and how much a
food raises a person's blood sugar after eating. Apart from these health
benefits, brown rice syrup offers a pool of vitamins and minerals such as
B vitamins, iron, magnesium, and selenium. These factors are further boosting
segment growth across the regions and is also expected to register the highest
CAGR during the forecast period.
The global market for rice syrup has also been classified, by
application, into bakery & confectionary, beverages, dessert & dairy
products, meat, poultry & seafood products, infant formula, and others. The
bakery & confectionary segment is expected to generate highest revenue due
to growing demand for snacks as convenience food. Moreover, increasing
consumption of energy bars among health conscious and growing demand for
naturally sweetened baked products are further fueling the growth of the
segment. The infant formula segment is expected to register the highest CAGR
during the assessment period owing to high population growth rate in developing
nations such as China and India. Other factors boosting the segment
growth include high living standards and several varieties of sweetened flavors
and blends offered by infant formula manufacturers.
Regional Analysis
The global rice syrup market has been segmented by North
America, Europe, Asia-Pacific, and the rest of the world.
Europe is expected to dominate the rice syrup market during
the forecast period. Growing popularity of organic, natural, and healthy
ingredients in food are expected to be a potential driver for the growth of
rice syrup market in the region during the forecast period. Furthermore,
several stringent regulations by European Union (EU) over the distribution of
rice syrup are imbibing a sense of confidence among the minds of health
conscious consumers, thereby fueling the sales of rice syrup in Europe.
The rice syrup market in North America is expected to grow at the
fastest rate during the forecast period due to growing health consciousness
among consumers and technological advancements in food industry of the
region.
Segmentation
The global rice syrup market has been segmented based on rice
type, category, application, and region.
By rice type, the global rice syrup market has been segregated
into brown rice and white rice.
The global rice syrup market has been classified as category,
into organic and conventional
On the basis of application, the global rice syrup market has
been divided into bakery & confectionary, beverages, dessert & dairy
products, meat, poultry & seafood products, infant formula, and others.
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