Shapewears are a type of undergarments made up from the materials that are elastic and can also remain firm. Fabrics used to make these shapewears are designed to tuck and nip the required body part for a seamless figure. Specifically, shapewears help to reshape the body as desired, lift the sagginess, flatten out bulges, and straighten the posture. Development in fabric manufacturing technology and the use of premium fabrics is making shapewears more comfortable, which is further helping to increase the market appeal. Moreover, increasing disposable income and buying convenience has led to the market become more approachable to the buyers. Lingerie shapewears are specifically designed to bring technology into the intimate apparels. The camouflaging attributes of the shaping lingerie is also contributing immensely to the popularity of shapewears.
Based on the type, the global shapewear market is divided into
body briefs, seamless, control camisoles, long legs, corsets, body shapers, and
others. Corsets is expected to dominate the global shapewear market during the
forecast period as it is helpful in maintaining the stomach and lower back
tucked in for better shape and posture. However, seamless shapewears are
expected to be the fastest growing type of shapewear due their less visibility
inside any type of clothing. The millennial population are the major age group
involved in purchases of the shapewears and are expecting more natural looks
and comfort in them. Apart from the aesthetic aspects of the type of
shapewears, they also help in the uniform distribution of sagging skin and
accumulated fat.
Regional Analysis
The global water-shapewear market has been segmented by North
America, Europe, Asia-Pacific, and the Rest of the World.
North America is expected to dominate due to higher awareness
and high purchasing power parity. However, market of Asia Pacific is expected
to propel with the fastest growth rate during the forecast period. Large
population size and growing disposable income of the population in the region
are expected to fuel the market of shapewears during the forecast period. Other
factors propelling the Asian market growth include increasing indulgence in
sports and athleisure activities. However, shaping lingerie such as corsets is
not popular in India and other South-East Asian countries unlike North America
and Europe. China holds the largest market share in the Asia Pacific shapewear
market due to large population size and higher income households compared to
other Asian countries. Also, China is expected to give more importance to the
sports and athletics in the future where the use of such inner clothing is
required.
Segmentation
The global shapewear market has been segmented based on type,
distribution channel, and region.
By type the market is segmented into body briefs, seamless,
control camisoles, long legs, corsets, body shapers, and others.
The global shapewear market has been classified on the basis
of distribution channel into store-based and non-store-based.
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